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  • Be the Company Buyers Trust

    Before the Sales Call

    In 90 days, Authority RevUp positions your company as the recognised authority your buyers trust. Sales conversations start warmer and move faster.

    Apply for the Next Authority RevUp Cohort

Built by the team behind TechTorque Systems

Trusted by B2B SaaS and technology companies to improve sales clarity and go-to-market execution.

Your Product Isn’t the Problem.

Most B2B SaaS and tech companies do not lose deals because their product is weak.

They lose because buyers do not understand them clearly enough, early enough.

When the market does not associate you with a clear position, sales conversations start cold. You are forced to explain context, justify relevance, and educate before you ever get to value.

That friction compounds.

Apply for the Next Authority RevUp Cohort

This Is Why Your Sales Cycles Are Longer Than They Should Be

When buyers do not understand what you stand for early, the cost shows up everywhere.

Longer Sales Cycles

Deals stall because every conversation starts with explanation instead of alignment.



Late-Stage Objections

Pricing and fit objections appear late because trust is not already established.



Founder Dependency

Sales relies on founders to explain context, slowing scale and creating bottlenecks.



Weaker Competitors Win

Buyers choose options that feel safer, even if the competitor product is weaker.



How Authority RevUp Changes Buyer Behaviour in 90 Days

01

Decide What You Are Known For

Buyers can't trust what isn't clear.


We help you lock in the one problem and perspective your best buyers should associate with you, so every interaction reinforces the same idea.



02

Frame the Problem Before Sales

Buyers stall when the problem is framed wrong.

We help you define the narrative buyers adopt before they speak to sales, so conversations start aligned instead of guarded.

03

Repetition Builds Recognition

Authority is not built by volume.

It is built by saying the same thing clearly, repeatedly, from different angles.

Your perspective shows up consistently so buyers begin to recognise you before they engage.

04

Change the Starting Point of the Sale

By the time buyers speak to you, they already know:

  • What you stand for
  • How you think
  • Why you are relevant

Sales stops persuading and starts confirming.

What Happens in 90 Days

Most companies say they want to build authority but can't explain what that actually looks like day-to-day. 


Here's exactly what you'll do, what you'll get, and what changes by Day 90.

What You'll Do

  • Define and own a clear market position
    Lock in the problem and perspective your buyers will associate with you
  • Build a system that captures and scales your thinking
    So your expertise shows up without constant involvement
  • Share focused insight each week
    
Structured input that keeps your message sharp and aligned
  • Turn live conversations into published authority
    Your conversations and thinking become market-facing assets
  • Plan visibility in focused blocks
    So your message stays consistent without daily involvement
  • Commit to one message for 90 days
    Recognition compounds through disciplined repetition


Total time investment:
2–3 hours upfront to set the foundation
Then only 30-60 minutes per week

What You'll Get

  • A clear, defensible position
    Your best buyers understand and can easily repeat what you stand for
  • Recognisable authority in 90 days
    Your perspective seen consistently across buyer channels
  • Warmer first conversations
    Less explaining. More confirming.
  • Reduced friction in the sales process

    Fewer late-stage objections around fit and relevance

  • A repeatable authority system that you own

    By Day 90, you can scale it or hand it to your team

  • Our guarantee

 If Message-Market Resonance isn't reached by Day 90, we stay with you until it is at no additional cost


You bring the expertise. We'll build the recognition.

By Day 90, your buyers will know what you stand for before they ever speak to sales.


Ready to be known for your best work?

Ready to Be Known for Your Best Work?

Apply to join the next Authority RevUp cohort and start changing how buyers see you before the sales call.
Apply for the Next Cohort

Want to Pressure-Test the Fit?

Book a short clarity call to pressure-test whether Authority RevUp makes sense for your situation.
Schedule a Clarity Call

What Changes When Buyers Already Trust You

When Authority RevUp does its job, the difference shows up in conversations, not dashboards.

  • Sales conversations start with shared context
  • Prospects already understand your approach
  • Fewer late-stage objections around price and fit
  • Shorter cycles from first call to decision
  • More conversations that feel like real opportunities

Not more noise. Better conversations.



The 90-Day Authority Guarantee

Authority RevUp is designed to change how your buyers see you before they talk to sales.

If you follow the Authority RevUp system and, after 90 days, you are not clearly recognised and trusted for a defined position in your market, we will continue working with you until that shift occurs.

No additional cost.

Apply for the Next Authority RevUp Cohort